My marketing masters tell me everyday to take advantage of what’s happening in the world on a daily basis. So sorry Toyota today is your misfortune. Yes, I thought if I was working with plumbers I would have used “Pants On The Ground” but I just thought contractor gas pedal stuck worked better with my message today.
After all the plumbers got there shot when Obama was being elected. Right?
So my message today is about full throttle gas pedal stuck to the floor board when it comes to your sales and marketing. First off are you sure your advertising and marketing is working for you? Do you have a way to follow up on your lead sources?
Do you advertise to the masses or do you niche down on your product or service choice? Niche down is the best way to go when advertising if possible. Always bag the shot gun approach and stay with the targeted rifle approach always.
No matter what product or service your selling always know who your client is and if your not sure then stop wasting your money until you do. This is what sets contractors apart when they clearly no who there target client is.
Put a well thought out marketing plan together and set it and forget it. Give it time to work for you but tweak it as you go once you know what is working and what’s not.
Most of the time when I find something that is working then all I do is play with the headline only because this can be 80% of your results. Most of the time it’s not the message it’s the words that suck them into your ad.
Get the right headline and you can be right 80% of the time. This is where I spend most of my time perfecting my headlines.
Taking ACTION is another way to go to the next level. How many things or software or books do you buy but never read the first word? Action is the key to going to the next level compared to your competition.
I have worked with many of contractors in my time and procrastination and taking action are the 2 biggest deal killers of contractors. I have seen so many give up and go to work for the man again only because they cannot make this work for them.
Anyone that needs some coaching on this subject drop me an email and I will gladly help you.